Moments of Truth
|Rating||:||4.25 (983 Votes)|
|Number of Pages||:||160 Pages|
Pierre Weydert said Both enlightening and witty. In "Moments of Truth" Jan Carlzon, the then president of Scandinavian Airlines System, tells the extraordinary story of turning a lacklustre state-run airline into a profitable business that consistently won passenger preference surveys. The central element of Carlzo. The Model of Management for the New Industrial Age Jan Carlzon is a business leader who learned how to diversify his strengths and fortify his weaknesses. He is one of the few CEO's (before Jack Welch :) who had the boldness, bordering on foolishness, to take huge risks. He had 'safer' options available to him but he. "What an Airline CEO Should Be!" according to Robert I. Hedges. In this short book, Jan Carlzon relates how he righted three travel companies as CEO by listening to the knowledge accumulated by frontline employees and helping them do their jobs, rather than the other way around. Mr. Carlzon was spectacular in turning around the f
At both Linjeflyg and SAS his leadership turned heavy economic losses into healthy profits within a year. After receiving his M.B.A. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was named managing director of Vingresor at the age of 32 and soon reversed that company's economic decline. Jan Carlzon was born in Nykoping, Sweden, in 194
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
From Library Journal Moments of Truth is Carlzon's story of how, under his leadership as president and CEO, Scandinavian Airlines System (SAS) emerged from deficits to profitability, improved services, and enhanced its market position by becoming a customer-oriented company organized for change. Christianson, Library Consultant, Hobart, Ind.Copyright 1987 Reed Business Information, Inc. Reportedly a Scandinavian bestseller, Carlzon's book has a universal message and deserves attention for its clear illustration of these strategies in action. Recommended for business collections. . Elin B. His strategiesa focus on the customer, encouraging risk-taking, delegating more authority to front-line employees, and eliminating vertical levels of hierarchy for a more horizontal organizatio