The Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company
|Rating||:||4.40 (596 Votes)|
|Number of Pages||:||156 Pages|
Well done. Steamguy There are many romanticized accounts of Ford and Chevrolet, but this story comes honestly, and from a true insider. Whether or not you're a Ford or a Chevy guy, it's worth reading, as it's a first-hand account from those times. As a guy who was a apprentice mechanic in the 60s, and who worked with our well-experienced guys on what were considered "vintage" cars, this rings as true and honest. A better recommendation, I cannot give.. F Polack said Great insight into an iconic American company. A fast-paced recounting of how Chase showed the bean counters that the automobile is more than a productit is integral to one's personality. As a car geek, I enjoyed learning something new about the industry.. Good story really enjoyed T J Good read really enjoyed the first hand story . Much of the in's and out's that I had no idea had never heard about at all .
Morsey’s detailed prose, passionate recollections and careful documentation help bring this era of automotive history to life. It’s intriguing to watch the concepts develop, such as the author’s idea of the Thunderbird as “the apple in the window”: The legendary car didn’t make money on its own, he says, but customers desired it so much that it led them to buy other, more practical Ford cars. From Kirkus Reviews The story of the creation and marketing of some of Ford’s most popular, iconic cars, as told by one of the company’s early “Whiz Kids.” (Morsey’s) passion took him from driving his first Ford Coupe in 1936 to convincing a boardroom of Ford executives
He left the military to help save struggling Ford Motor Company, where his passion led him to save the V-8 engine and preserve Ford's role in automotive historyMorsey played a crucial role in the creation of some of Ford's most iconic vehicles, including the Ford Thunderbird and Mustang. Morsey went on to become the
In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang."To this day, I have no idea how a young, newly hired manager like myselfhad the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. The Man Who Saved the V-8 tells the story of his successes and lessons learned.. When Chase Morsey Jr. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. He sees it as his sole mission to talk them out of it. joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history.Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry