The Serra Effect (36 Chambers Series)
|Rating||:||4.59 (903 Votes)|
|Number of Pages||:||96 Pages|
He documented the recording sessions and interviews of 35 or more artists ranging from Robert Plant and Peter Gabriel to Nelly and Kid Romeo. He received an MFA from Hunter College, and currently teaches photography at NYU. From 2002- 2004, Serra was the official photographer for AOL Music. Names like Annie Leibovitz, Mark Seliger, Willy Rizzo, Martin Schoeller and Peter Beard have all placed their trust in his vast technical know
A tracking shot of characters, idols of the neopop culture, portrayed in their natural environment: the spectacle society. Next to the portraits, like in a , family pictures, and still lives of crushed objects (Coca Cola, Sunkist, Country Club, Old English cans, Marlboro, Phillies, Double Happiness pockets), with pages from Moleskine notebooks.. Among the icons immortalized by Serra there are: Umberto Eco, Elisabeth Hurley, Tony Alva, Any Warhol, Tommy Guerrero, Tony Hawk, Aaron Rose, Mark Gonzales, Harold Hunter, James Taylor, Richard Serra, Jonas Mekas, Colin McKay, Phil Frost, Alanis Morrissette, Peter Gabriel, Davis Bowie and Moby, Stacey Peralta, Rodney Torres, Barry McGee, Tom Sachs, Robert Plants, Philip Glass, Wu Tang, Moorcheeba, Avril Lavigne, Lenny Kravitz, Hiroshima Survivor. Comfortable like in the most intimate context. “The Serra Effect”, the project conceived by the artist for the book series “36 Chambers”, alludes to the impact of his gaze on the world
Nice Trip L. Washburn Plaudits to skater/photographer, Ivory Serra, on "The Serra Effect" a magnificent book that offers one a sense of participation with the subject matter at nearly every turn, a peek at a dynamic world seldom encountered in mainstream life, and a book whose imagery denotes the poetry of action and acts on the pyche from beginning to end and beyond.
These images were recently released in the book, Young, Sleek and Full of Hell, with an exhibition at Printed Matter, NYC and Colette, Paris in 2005. His photos have been published in a wide variety of magazines including: Rolling Stone, Newsweek, Time, XXL, Revolver, Guitarworld and ID, and featured in various books including Hip Hop Immortals and most recently, the Beautiful Losers exhibition book. He documented the recording sessions and interviews of 35 or more artists ranging from Robert Plant and Peter Gabriel to Nelly and Kid Romeo. Serra has been first assistant to some of the biggest heavyweights in the world of celebrity portrait photography. . Names like Annie Leibovitz, Mark Seliger, Willy Rizzo, Martin Schoeller and Peter Beard have all placed their trust in his vast technical knowledge. About the Author Ivory Serra has been a photographer in New York City for ten years. Serra was also the in-house photographer for Alleged Ga